Degree deodorant has recruited a few star athletes for its new campaign — basketball stars Carmelo Anthony (shown) and Kevin Durant; track & field World Champion Lolo Jones; and gold-medal winning soccer player Alex Morgan. The brand hopes to inspire Americans to go beyond their comfort zone and “do more.”

“The Degree ‘Do:More’ campaign hopes to inspire and empower people to push themselves further and to be the best at what they do,” says Gaston Vaneri, senior marketing director, Unilever North America.

“We were thrilled to partner with elite athletes that are doing just that, challenging themselves to do more of what they love and provide a product like Degree with MotionSense, that keeps them protected and won’t let them down as they push boundaries.”

Ads will begin appearing this month.